You know what your business offers. Your customers know why they value it. But can prospects who have never heard of you find you online?
Have you ever asked AI a question, or used it to find something?
Or do you know people who do?
Then you already know: this is happening now.
Your next customer could be asking about the very service you offer. Could they find your business in the answer?
Or will they have to go to a competitor?
You don’t have to learn how AI works.
I can help make your business easier to find and understand – on Google and through AI search.
People have different ways of looking for help. They might search Google, ask ChatGPT a question, or read an AI summary above their search results.
Your website needs to explain your business clearly enough for these services to understand when you could be useful – and for the person searching to see why they should contact you.
That is where SEO and GEO come in. The names sound technical. The purpose is straightforward: helping the right people discover your business.
SEO stands for Search Engine Optimisation. It means improving your website so search engines such as Google can find it, understand it, and show it to people making relevant searches.
Imagine someone searching for an English-speaking accountant near Cártama. A useful website should make it clear that the business offers accountancy, works with English-speaking clients, and serves that area.
SEO brings together what your website says and how well it works behind the scenes. A beautiful website can still be difficult to discover if search engines cannot understand its pages.
The aim is to help you reach people who are looking for what you actually offer.
Because the information still has to come from somewhere.
When AI services search the web to answer a question, they need to discover relevant information. Google’s AI search features use its existing search systems, so the foundations of good SEO still matter. Google itself confirms this.
AI has changed how an answer can be presented. It has not removed the need for your business to be discoverable.
GEO stands for Generative Engine Optimisation. It is a term used for work intended to improve how a business or its information appears in answers produced by AI.
You may also hear AEO, or Answer Engine Optimisation. These terms overlap. You do not need to learn the technical terms to understand the goal.
Someone might ask:
“Can you help me find an English-speaking accountant near Cártama who works with self-employed people?”
An AI service that searches the web may bring information from several sources together into one answer, mentioning businesses or linking to useful pages.
GEO considers whether your business can be found, understood accurately, and included when it is relevant to that answer.
The principles are familiar, even if the technology is new:
Much of this overlaps with good SEO and good communication. It is an extension of looking after your online presence.
A Pew Research Center study examined the browsing activity of 900 US adults in March 2025. People clicked a traditional search result in 8% of visits where Google displayed an AI summary compared with 15% where there was no AI summary.
That is a snapshot of US browsing behaviour, rather than a prediction for every business in the world. But it illustrates an important change: people can encounter information about a business before they visit its website.
Being represented accurately in those answers is becoming part of being visible online.
No. A local tradesperson, an online teacher, and a business selling internationally have different needs.
The useful starting point is understanding how your customers look for help, what they need to know, and whether your website gives them-and the services they use-a clear picture of your business.
You may already have good foundations. There may be a few important gaps. The sensible approach is to find out before deciding what needs changing.
You already have a business to run. Keeping up with search engines and AI does not have to become another job.
I’m Pete, the person behind Oblong Media. I can review your website, explain where it could be clearer or easier to discover, and help with the work it needs.
You bring your knowledge of your business and customers. I look after the website and the technical details, explaining the decisions in ordinary language.
Nobody can guarantee first place on Google or a recommendation from an AI service. What I can offer is thoughtful, practical work to give your business a better opportunity to be found and understood.